Optimef X Summer Well

Optimef X Summer Well is the first capsule collection created by Optimef in collaboration with one of Romania’s coolest music festivals. Keeping in mind the shared principles of the two brands, the designed objects stand out with their impeccable execution and contemporary approach. This time, the retro Optimef spirit is reinterpreted in a more exotic manner, using Summer Well’s tropical color palette. Thus, the entire creative energy of the two brands is concentrated into these new designs.

Using the motto ”Wear it like you’re on holiday. Everyday.” the capsule collection includes canvas straps for Optimef’s Fărăzece watch model, and leather waist bags available in vibrant colors. The designs celebrate summer and the idea of freedom associated with this season.

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