New. Optimef Postman.

New. Optimef Postman.

An essential for your essentials.

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Optimef accsessories

Optimef accsessories

Pinpops. Patterns and vibrant colors to finish off your look.

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New bags
added to shop

New bags
added to shop

Discover the urban and versatile Optimef Belt Bag and Optimef Ursula

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Optimef Newsletter

Optimef Newsletter

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SOME ROMANIAN COOL. AGAIN.

Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. Working with simple geometrical elements and surprising color combinations, we want our objects to inspire a quiet luxury in a perfect balance of beauty and function.

Watches

Our watches tell a story, not just the time.

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Bags

Discover our collection of premium handbags, designed and made in Romania.

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Watches

Our watches tell a story, not just the time.

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Bags

Discover our collection of premium handbags, designed and made in Romania.

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Sunglasses

Perfect balance of functionality and extravagance.

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City Bike

Taking you to the right place at the right time.

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Optimef Stories

Stories

A place where we explore in words and images the notions of time and style.

COMING SOON

LET'S BE FRIENDS

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