Discover the new
Optimef Victoria

Discover the new
Optimef Victoria

Inspired by Bucharest's modernist architecture

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Optimef handbags:
Innovative and timeless

Optimef handbags:
Innovative and timeless

We continue to explore the idea of quiet luxury by transforming beautiful stories into design objects.

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Optimef Shop
113 H.M. Berthelot St.

Optimef Shop
113 H.M. Berthelot St.

Book your visit everyday from 12:00-18:00

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Fărăzece Silver
is back in stock

Fărăzece Silver
is back in stock

...and available with new strap colors

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SOME ROMANIAN COOL. AGAIN.

Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. Working with simple geometrical elements and surprising color combinations, we want our objects to inspire a quiet luxury in a perfect balance of beauty and function.

Watches

Our watches tell a story, not just the time.

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Bags

Discover our collection of premium handbags, designed and made in Romania.

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Watches

Our watches tell a story, not just the time.

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Bags

Discover our collection of premium handbags, designed and made in Romania.

SHOP

Sunglasses

Perfect balance of functionality and extravagance.

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City Bike

Taking you to the right place at the right time.

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Optimef Stories

Stories

A place where we explore in words and images the notions of time and style.

COMING SOON

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