Discover the urban and versatile Optimef Belt Bag and Optimef Ursula
20% OFF. Fast forward to your new watch.
We continue to explore the idea of quiet luxury by transforming beautiful stories into design objects.
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Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. Working with simple geometrical elements and surprising color combinations, we want our objects to inspire a quiet luxury in a perfect balance of beauty and function.
Our watches tell a story, not just the time.SHOP
Discover our collection of premium handbags, designed and made in Romania.SHOP