New.
Core Collection.

New.
Core Collection.

Discover the new core Collection, inspired from the 80s and 90s, created to offer a contemporary and stylish alternative to your essentials.

Show me

Leather Belts

Leather Belts

Take your accessorizing art to the next level.

Show me

Newsletter

Newsletter

Get 10% off your next order by subscribing to our newsletter.

Show me

SOME ROMANIAN COOL. AGAIN.

Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. Working with simple geometrical elements and surprising color combinations, we want our objects to inspire a quiet luxury in a perfect balance of beauty and function.

Watches

Our watches tell a story, not just the time.

SHOP

Bags

Discover our collection of premium handbags, designed and made in Romania.

SHOP

Watches

Our watches tell a story, not just the time.

SHOP

Bags

Discover our collection of premium handbags, designed and made in Romania.

SHOP

Sunglasses

Perfect balance of functionality and extravagance.

SHOP

Belts

Level up your accessorising art with our collection of leather belts.

SHOP
Optimef Stories

Stories

A place where we explore in words and images the notions of time and style.

COMING SOON

LET'S BE FRIENDS

Be the first one to learn about upcoming projects, events and offers.

Get 10% off your next order by subscribing to our newsletter.

No thanks

Will be used in accordance with our Privacy Policy