A limited selection of Optimef items at discounted prices.
Inspired by Bucharest's modernist architecture
We continue to explore the idea of quiet luxury by transforming beautiful stories into design objects.
Book your visit everyday from 12:00-18:00
Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. Working with simple geometrical elements and surprising color combinations, we want our objects to inspire a quiet luxury in a perfect balance of beauty and function.
Our watches tell a story, not just the time.SHOP
Discover our collection of premium handbags, designed and made in Romania.SHOP