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SUMMER SALE

use code: summertime

and get 20% OFF your next order

[sale ends September 21]

SOME ROMANIAN COOL AGAIN

Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. We work with simple geometrical elements and a set of primary colors.

Drawing inspiration from architectural and design trends from the past, we aim to create contemporary designs that have a strong graphic look and original details.

UNIBROW