NEW MILANESE STRAPS
TIMELESS AND MODERN DESIGN FOR A UNIQUE WATCHSHOW ME
Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. We work with simple geometrical elements and a set of primary colors.
Drawing inspiration from architectural and design trends from the past, we aim to create contemporary designs that have a strong graphic look and original details.