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In 1979 Optimef was launched as the first ever Romanian watch – a modern, sharp and reliable timepiece – as its ad at the time stated. More than 40 years after its original release, we reinvented the Optimef brand with creations that tell a story about originality, refinement and a timelessness.

The watch that you’re wearing right now it’s inspired by our first Optimef model, Fărăzece, released in 2016. Fărăzece means ‘ten minutes to’, and it is reference to how we say five minutes to / ten minutes to / fifteen minutes to a certain hour, in other words, a natural way in which we relate to the passing of time. This detail triggered the idea of shifting from the conventional display to a new and original distribution of the markers on the dial. Furthermore, the symmetry around the 0-30 axis is a good conversation starter.

The warranty period is 12 (twelve) months from the date of purchase. During this period you have the right to have the product replaced or repaired free of charge in case of lack of conformity, with the exception of cases in which the lack of conformity is minor.
For the replacement/repair of the product within the warranty period, the product has to be accompanied by the following:

  • receipt or proof of purchase
  • original packaging with all accessories included
  • warranty certificate

Failing to provide the above-mentioned documents leads to the invalidity of the warranty. The estimated time frame for the replacement or the service of a product with a valid warranty is up to 15 calendar days. This warranty does not in any way affect the consumers’ rights legally recognized by the law applicable in the product’s country of purchase.

CONDITIONS OF WARRANTY

If all recommendations and general instructions for use and storage presented in this Warranty Certificate are respected (and where applicable, the specific instructions for use) and the product presents defects caused by inadequate materials or labor, we guarantee to repair or replace the product with a similar one without any additional costs from your behalf.  

The warranty does NOT cover:

  • battery, crystal, strap, crown;
  • any damage or defect caused by inappropriate use of the product which does not correspond with the instructions presented in this Warranty Certificate;
  • any damage or defect caused by accidents or normal wear and tear and aging;
  • defect of internal or external components due to excessive exposure to solar radiation;
  • absence or modification of the serial number of the product; alterations in the original construction of the product;  interventions by non-authorised person;
  • defects caused by nonobservance of the instructions for use regarding transport, handling or installing;
  • any damage caused by shocks to the inner circuits;
  • any damage caused by water, exception being products that are water resistant (please check the water resistance of the purchased product).
InscriptionCase designationAccidental splashesShowerSwimmingSnorkelingCharacteristics of water resistance
WithoutNoNoNoNoIt is not resistant, contact with water should be avoided
Water resistant 30 M3 ATMYesNoNoNoNormal water contact (for ex. hand washing)
Water resistant 50 M5 ATMYesYesNoNoResistant to showers, but not suitable for swimming or snorkeling
Water resistant 100 M / 200 M10 ATM20 ATMYesYesYes YesYesYesNoYesResistant to snorkeling

If the watch is exposed to water in other circumstances than the ones presented above, it will lose its warranty. Important! Chlorine/salt found in water could damage the watch. The strap may present stains or other signs of deterioration, rust may appear in the mechanism and condensation may appear under the display. It is highly recommended to avoid exposing the watch to such elements, and to remove it before taking a shower/bath.

GENERAL INSTRUCTIONS FOR USE AND STORAGE

The watch has the following important parts:

  • dial and hands – display elements
  • stainless steel case – protection and casing element
  • hardened mineral crystal – protection and casing element
  • crown – adjusting element
  • Miyota quartz movement – internal functioning element
  • Sony Hg 0% battery (mercury-free)
  • silicone/leather/milanese strap – fastening element

Functioning

Quartz wristwatches are functional from the moment of their purchase (if the crown is pushed into working position, which means closest to the case) and will work as long as their battery lasts. The accuracy of the watch is ensured by its three main components: the quartz crystal oscillator, the integrated circuit and the stepper motor. When the battery is discharged, it is recommended that it is immediately replaced in order to avoid any possible leakage and, therefore, damage to the mechanism. This operation should be carried out in an authorised service. 

The accepted divergence in the functioning of quartz and auto-quartz watches should be no more than +/- 15 seconds/month.  

Adjusting time

This watch has a standard crown with two positions (1),(2), as shown here:

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1: working position (pushed in close to the case)

2: time adjusting position (pulled out from the case)

To adjust time: Carefully pull the crown to the time adjusting position (2).

Warning! Do not pull the crown too hard. Use the tip of your fingers or your fingernails to control this movement. 

Turn the crown clockwise to set the desired time, and then push the crown back to its working  position (1). 

The watch also has a seconds hand which stops when the crown is pulled out to position (2). Thus, it is possible to set the time exactly. This can be done in the following way:

  1. a) pull the crown precisely when the seconds hand passes 12
  2. b) push the crown back in the exact moment when the clock is synchronized with the time taken as reference 

Water resistance

One of the most important parameters of a watch is its level of protection against humidity and water in general, and watches are classified accordingly. The level of resistance of this product is inscribed on the back of the watch (3 ATM water resistant), which indicates that the watch is resistant to sweat, light rain, hand washing, but not for swimming, dishwashing, diving, showering, car washing, snorkeling. 

Warning! The level of water resistance and the watch’s tightness may change in time, depending on certain factors like: wear and tear, the general level of atmospheric humidity, level of pollution, way of using. 

The following precautions are recommended when using the watch:

a) Never pull the crown when the watch isn’t completely dry.

b) Do not use the crown when the watch is in water or wet.

c) Avoid significant variations in temperature as they may fog up the display.

d) If condensation does appear, immediately pull the crown to position 2 and place the watch in a dry and warm place. 

e) Keep the watch in a dry place.

f) If the watch is not worn for a longer period of time (one year or more), it is recommended to have the battery removed at an authorized service.

g) Use a soft, damp piece of cloth to clean the watch. Do not submerge it in water. 

h) Occasionally verify the strap and the spring bars. In this way, chances of losing or accidentally damaging the watch decrease.

i) Perform all maintenance operations (battery or crown replacement, periodic review) only at authorized services. 

In case you need to get in touch with us regarding the warranty procedure or return of a product, please write us an email to [email protected]. Please include your complete contact details, the shipping address, the order number and the product that you wish to return. 

We will get back to you as soon as possible with an email confirming the registration of your request and the exact address where you need to send the product in question.

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