DISCOVER THE BRAND NEW
OPTIMEF LEATHER STRAPS
HIGH QUALITY ITALIAN LEATHER
4 DIFFERENT COLORS
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Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics. We work with simple geometrical elements and a set of primary colors.
Drawing inspiration from architectural and design trends from the past, we aim to create contemporary designs that have a strong graphic look and original details.