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THIS NOVEMBER IS BLACK

-20% FOR OPTIMEF FARĂZECE BLACK

ARATĂ-MI

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WINTER IS COMING.

DISCOVER THE OPTIMEF FĂRĂZECE SILVER

SHOW ME

SOME ROMANIAN COOL AGAIN

Optimef was first launched in 1979 and was the very first Romanian watch. Almost 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and Memphis Group-like quirkiness. Besides the attention to technical and design details, we are adding a contemporary touch to the 70s and 80s aesthetics of the original brand. We work with simple geometrical elements and a set of primary colors.

Inspired from the past but looking towards the future, Optimef is telling a story, not just the time. We live in an era in which any electronic device around us can tell the time, so watches are a necessity no more, but they are an essential styling detail.

Wear your personality on your wrist along with a bit of history.